Amazon allows sellers to add video to product detail pages and A+ Content — and product videos significantly increase conversion by helping customers understand what they are buying. Amazon requires H.264 MP4 at 1080p minimum for product video submission, with a maximum file size of 5 GB. This encoder pre-sets all the correct settings for a compliant, high-quality Amazon product video.
Prepare Amazon-ready product videos: H.264 MP4, 1080p, compliant with Amazon Seller Central requirements.
Amazon requires MP4 files with H.264 video encoding for product videos. The minimum resolution is 1080p (1920×1080). MOV and other formats are typically not accepted for Seller Central product video submissions.
Amazon allows video files up to 5 GB via Seller Central. For typical 1–5 minute H.264 MP4 product videos at 1080p, file sizes are 100 MB–1 GB — well within the limit.
Main product videos should be 15–45 seconds — long enough to showcase the product clearly but short enough to hold attention. How-to and comparison videos can run 2–5 minutes. Show the product in use within the first 10 seconds.
Common rejection reasons: resolution below 1080p, format not MP4, content that includes competitor brand mentions, pricing information, or calls to visit external websites. Ensure your video meets technical specs and Amazon's content policies.
Yes. Amazon transcodes uploaded videos for delivery across devices and connection speeds. Starting from a high-quality H.264 1080p MP4 ensures Amazon's transcoder has a clean source, resulting in the best playback quality.
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