Amazon allows sellers to add video to product detail pages and A+ Content. Amazon requires H.264 MP4 at 1080p minimum for product video submission, with a maximum file size of 5 GB. Use the public encoder for a capped preview, or create an account for full 1080p production exports.
Try a Amazon-ready H264 MP4 encode at 720p. Create a free account for up to 8K/120fps and production workflows.
Amazon requires MP4 files with H.264 video encoding for product videos. The minimum resolution is 1080p (1920×1080). MOV and other formats are typically not accepted for Seller Central product video submissions.
Amazon allows video files up to 5 GB via Seller Central. For typical 1–5 minute H.264 MP4 product videos at 1080p, file sizes are 100 MB–1 GB — well within the limit.
Main product videos should be 15–45 seconds — long enough to showcase the product clearly but short enough to hold attention. How-to and comparison videos can run 2–5 minutes. Show the product in use within the first 10 seconds.
Common rejection reasons: resolution below 1080p, format not MP4, content that includes competitor brand mentions, pricing information, or calls to visit external websites. Ensure your video meets technical specs and Amazon's content policies.
Yes. Amazon transcodes uploaded videos for delivery across devices and connection speeds. Starting from a high-quality H.264 1080p MP4 ensures Amazon's transcoder has a clean source, resulting in the best playback quality.
The public encoder is useful for quick previews. For larger files, up to 8K/120fps output, bulk jobs, API access, storage outputs, and webhooks, create an account and run production workflows with predictable NEU estimates.