Shopify supports video in product media, landing pages, and theme sections. Shopify recommends H.264 MP4 at 1080p for product videos with a 1 GB per-video file limit. Shorter, well-compressed clips load faster, which can reduce bounce rate and improve Core Web Vitals scores for your store.
Try a Shopify-ready H264 MP4 encode at 720p. Create a free account for up to 8K/120fps and production workflows.
Shopify supports MP4, MOV, OGG, and WebM for product media. MP4 with H.264 is the recommended format — it loads fast, works on all devices, and produces the best quality-to-size ratio for product pages.
Shopify allows video files up to 1 GB. For product page performance, keep videos under 50 MB — page load time directly impacts conversion rate, and a smaller H.264 MP4 loads faster across all connection speeds.
For product media (the main product image area), 1:1 (square) or 4:3 works best — it fills the standard product image frame without black bars. For hero and banner sections, 16:9 landscape is standard.
Most Shopify product videos autoplay on mute. Audio can be included for users who enable sound, but it is optional. Use 'strip audio' in the encoder to reduce file size by 10–15% if audio is not needed.
Keep product videos under 30 seconds and under 30 MB. Encode to H.264 at 1080p with VBR — this achieves high visual quality at efficient file sizes. Shopify hosts videos via its CDN, so properly compressed sources load fast worldwide.
The public encoder is useful for quick previews. For larger files, up to 8K/120fps output, bulk jobs, API access, storage outputs, and webhooks, create an account and run production workflows with predictable NEU estimates.