Shopify supports video in product media, landing pages, and theme sections — and product videos increase conversion rates by up to 80% compared to images alone. Shopify recommends H.264 MP4 at 1080p for product videos with a 1 GB per-video file limit. Shorter, well-compressed clips load faster, which directly reduces bounce rate and improves Core Web Vitals scores for your store.
Prepare Shopify-ready product videos: H.264 MP4, 1080p, optimized for fast page load.
Shopify supports MP4, MOV, OGG, and WebM for product media. MP4 with H.264 is the recommended format — it loads fast, works on all devices, and produces the best quality-to-size ratio for product pages.
Shopify allows video files up to 1 GB. For product page performance, keep videos under 50 MB — page load time directly impacts conversion rate, and a smaller H.264 MP4 loads faster across all connection speeds.
For product media (the main product image area), 1:1 (square) or 4:3 works best — it fills the standard product image frame without black bars. For hero and banner sections, 16:9 landscape is standard.
Most Shopify product videos autoplay on mute. Audio can be included for users who enable sound, but it is optional. Use 'strip audio' in the encoder to reduce file size by 10–15% if audio is not needed.
Keep product videos under 30 seconds and under 30 MB. Encode to H.264 at 1080p with VBR — this achieves high visual quality at efficient file sizes. Shopify hosts videos via its CDN, so properly compressed sources load fast worldwide.
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